Recent Work // Art Direction & Social Content
BKB Bare Knuckle Boxing is a professional combat sports organization famous for hosting fights inside a patented three-sided triangular ring called “The Trigon.” With a 90% knockout rate, the combat sports offering is ultra-fast-paced and its popularity has exploded globally over the past few years.
Show Art Direction
With shows scheduled every 3-6 weeks, sometimes even with a frequency of back-to-back weekends in a different city with different fighters, event creative is paramount for event roll out, ticket sales and the in-venue experience. The scope begins with initial art direction for a show and is seen all the way through to fight night content.
Initial Fight Announcements
The first things to go out in an event roll out are the fight announcements. The matchups define the event on almost every level, both from the standpoint of who is featured on the high-level creative, but also in the way the actual fight night will be enjoyed by the fans. Matchups also build upon the existing storylines that are being told within the organization’s divisions with individual championship quests.
The Lead Up to Fight Day
As the calendar flips to fight week, the initial ground work done to build anticipation turns to final preparations for the show. Final storylines, last-minute ticket pushes, coverage of any action from the final press conference and weigh-ins. Everything it takes to have maximum energy at first punch.
Live Coverage
On fight day, all the hard work comes to a head and the actual event gets underway, there’s a lot of miscellaneous assets for social coverage and sponsor placements that need to get rolled out over the course of the night.
Additional Creative
Now that you’ve seen how one show flows, here are additional assets created for the BKB Bare Knuckle brand over the time working with them.
